06 case studies
Every case study, in one place.
Fintech · Developer Tools · SaaS · Healthcare · Gaming — the problem each product had, the calls I made, and what shipped.
5 stages
01Fintech · 2026Prescription, not product
India's first prescription-based wealth platform: the journey, the diagnosis view and the whole clickable product — investor, advisor and admin — for a service that examines a portfolio instead of selling to it.
- Fintech
- Wealth Management
Read case studyBuilt with- Figma
- Claude
- ChatGPT
2 levels
02Developer Tools · 2025A clearer workspace for working with APIs
An API platform for developers, organised around hubs and workspaces — with a marketplace so common API work starts from something that already exists.
- B2B SaaS
- Developer Tools
Read case studyBuilt with- Figma
- Claude
- ChatGPT
4.2% → 9.1%
03SaaS · 202511 steps to 4, conversion doubled
A redesign of an AI faceless-video SaaS that took free-to-paid conversion from 4.2% to 9.1% by rebuilding the creation flow mobile-first.
- SaaS
- Mobile-First
Read case studyBuilt with- Figma
- ChatGPT
0 dialogs
04Healthcare · 2026Modal wizard to a visible decision tree
Owned the Form Builder 2.0 redesign for a clinical EMR — the tool a non-technical clinic uses to author intake, encode its eligibility gates and take an order, without an engineer.
- Healthcare
- EMR
Read case studyBuilt with- Figma
- Claude
- ChatGPT
+5%
Sales increase — measurable conversion growth in a short period post-launch
Coming soon05Fintech · 2024Spreadsheets and WhatsApp to one CRM
A purpose-built CRM for a fintech loan-consolidation sales team, unifying pipeline management with an integrated WhatsApp inbox.
- Fintech
- CRM
Coming soonBuilt with- Figma
- ChatGPT
- Coming soon06Gaming · 2024
Chat and checkout, rebuilt for trust
Fixed chat and payments UX for a US game-boosting marketplace to rebuild trust and drive conversions.
- Gaming
- Marketplace
Coming soonBuilt with- Figma
- Claude
- ChatGPT
02 still being written